(From WebProWorld):
Posted: Mon Dec 29, 2003 4:01 pm
——————————————————————–
What will happen in theworld of search in 2004? That’s just what I wondered and so I wrote to the top search engine optimizers in the field to get their predictions for 2004.
Greg Jarboe, of SEO-PR, sees the Google News tab as an excellent way for companies to generate traffic.
“Getting visibility in Google News will become a PR priority in 2004. Google News attracted 3.4 million unique users in July 2003, according to Nielsen//NetRatings. This ranked Google News in the top 20 current events and global news sites. Google News had 2.24 million unique visitors in August, according to comScore’s Media Metrix, making it the 17th most popular general news site.
“In 2004, both Nielsen//NetRatings and comScore Media Metrix will report that Google News has climbed the charts to become one of the top 10 brands or channels in its category. Not bad for a little “beta” project that was launched in September 2002.”
Bruce Clay, of BruceClay.com, had some Google predictions that I thought were worth sharing, especially in light of his accurate prediction of the 12/20 algorithm shift.
Here’s what Bruce predicted about Google:
Google 1: I think that the other shoe has not fallen and that while the initial Google cleaning has somewhat stabilized in the 20% of the high traffic sites adjusted, I think that the remaining adjustment could be traumatic.
Google 2: There will be an IPO, followed by acquisitions, mostly for emerging technology firms in linguistics, foreign markets, and geo-targeting. This will distract and delay technology implementations in some areas but they will retain market share.
Google 3: Froogle will become more integrated into the search results where the search phrase is a specific brand name, but even this will become geo-targeted.
Google 4: There will be a big push to get Google onto cell phones and PDA’s.
Google 5: Look for increased partnership issues: HotBot, Ask.com, and Time-Warner properties.
This Google prediction, from Mike Banks Valentine, was too fun to leave out. This is the long shot prediction and it makes me think Mike may have a future in fiction…
“Google’s IPO fizzles after the new non-relevant search results cause searchers to stop using them entirely. When they announce they’ve gone back to the pre-Florida algorithm, they gain back their die-hard fans. But it seems like too little, too late for most of the remaining public.
“Then suddenly, open source search engine “Nutch” launches a massive campaign to become the Google replacement. Nutch.com is an overnight success and becomes the new worldwide favorite. Yahoo makes a buyout offer for Nutch and MSN announces they’ll develop their own . . . oops, not open source – it’ll incorporate .Net, be called .Netch and will be tied to Longhorn.
“MSN buys Google data centers and hardware at firesale prices after hiring the star staff right before a Google Bankruptcy is announced.”
http://www.SearchEngineOptimism.com
Dan Thies had his own “fiction” prediction:
“Google Print’s successful launch will lead to a wave of keyword-stuffing in books, and the most common name for Chapter One of romance novels will be ‘breast, breasts | Chapter One Breasts'”
http://www.seoresearchlabs.com
Me? I see Google killing the Yellow Pages once their localized search is in full effect. When will this happen? Ask me next year… 🙂
Don’t be shy – what do you predict from Google for the year 2004? _________________ Garrett French Editor, WebProNews.com http://www.WebProNews.com
——————————————————————–
While the change will not necissarily be specifically at Google, one of the biggest changes that will occur due to google will be the creation of more tightly focused theme specific directories.
I also think the upcomming loss of Yahoo and shifting of MSN away from LookSmart will be a blessing in disguise for Google. With the Inktomi and Google algorithms differentiating substantially from one another search engine marketers will have to worry about optimizing for a couple different algorithms.
This coupled with improvement in local link interconectivity technologies will make rank manipulation less and less appealing.
The value of topical authoritative links will grow substantially.
also…Google buys MicroSoft, destroys Longhorn, pushes open source developement software to new level… _________________
Posted: Tue Dec 30, 2003 11:36 am
bumpy!
——————————————————————–
The Florida update will look like a “warm up session” after 2004. Our Speculations:
1. GOOGLE will finish divesting itself of the Page Rank patent royalty ties to Stanford before the IPO. The “Florida Update” was nothing but a few new spokes in a reinvented wheel.
2. MSN will start crawling aggressively with a new advanced bot and start feeding MSNsearch directly. Microsoft has been uncustomarily slow in going for the ad revenue which is about to double to over $5 billion.
3. Looksmart will announce new strategic business alliances sometime shortly after Jan. 1st, and WISENutbot will be crawling for someone else. Recently they have really ramped up crawl frequency and depth. Why, if they are losing MSN?
4. The butler (Jeeves) will be at your door more.
5. ZEAL will give DMOZ a run. Already several are reporting that MSN rankings moved up dramatically after listing with ZEAL.
There are many signs that we will be looking at several ripples in the pond. The Florida update was just a first test in a major campaign for IPO make ready. After all, it is the most anticipated and probably the most valuable IPO ever. Should we not expect that to cause severe financial ripples in the industry? They were not trying to hurt anyone – but some big changes have to come down the pike before IPO!
Hang on! Fasten your seatbelts! – 2004 is going to be a lot more turbulent!
I am sure several of you have opinions and are witnessing strange stats also: New bots, Old Bots crawling more, Gyrating MSN SERPs, Bots that look, smell, act and feel like major search engine bots and are not identified, sudden increases in phone browser stats, —- It’s definitely going to be a ride in 2004!
Just our opinion,
Ken
——————————————————————–
“In 2004 Google will Partner with CrossWeb.com to corner the targeted audience…”
Ok, ok, so It’s more if a wish…
😀 _________________ The Truth is Out There… …and It’s in God’s Word Visit CrossWeb.Com
——————————————————————–
In 2004, Google spiders will be able to index contents hidden, in big sites like Catholic.net, by three or more PHP parameters.
It ´s a wish…[/url] _________________ Lucrecia R. de Planas Manager Catholic.net
Discussion
No comments for “Google in 2004”