From a theologically-educated friend:

I remember a rollicking ride in a coach along the road from Jerusalem to Jericho. There was a rapidly rising hill on the right with some stone ruins on it. Our tour guide announced that the ruins on the right were all that was left of the inn of the good Samaritan. Without invitation, the majority of the passengers, including some Americans from the deep south, moved over to the right-hand windows and began snapping away with their cameras. The tour guide stepped back and laughed his head off.