The four Goldberg brothers, Lowell, Norman, Hiram, & Max, invented &
developed the first automobile air-conditioner. On July 17 1946, the
temperature in Detroit was 97 degrees.

The four brothers walked into old man Henry Ford's office & sweet
talked his secretary into telling him that four gentleman were there
with the most exiting innovation in the auto industry since the
electric starter.

Henry was curious & invited them into his office. They refused &
instead asks that he come out to the parking lot to their car.
They persuaded him to get into the car which was about 130 degrees,
turned on the air conditioner, & cooled the car off immediately.

The old man got very exited & invited them back to the office, where
he offered them $3 million for the patent.

The brothers refused, saying they would settle for $2 million but they
wanted recognition by having a label, ' The Goldberg Air-Conditioner,'
on the dashboard of each car in which it was installed.

Now old man Ford was more than just a little anti-semitic, & there was
no way he was going to put the Goldberg's name on 2 million Fords.

They haggled back & fourth for about 2 hours & finally agreed on $4
million & that just their first names would be shown.

And so to this day, all Ford air-conditioners show...Lo, Norm, Hi, &
Max on the controls