I’d like to wish everyone a Happy Valentine’s Day and remind you all to go out and get something special for the lady in your life…This one’s important, guys – whether she admits it or not – and you better start making plans now! This can be a dangerous time – If you do the wrong thing (or, you forget!), you could be in the doghouse for a while – and you know what that means – so I thought I’d pass on a few tips…

Your Valentine’s gift will send a message about how much you value your relationship, so it’s important to send the right message. It doesn’t need to be elaborate or expensive but it should be attentive, thoughtful and caring. Show her that you are paying attention and that she’s worth the effort.

Take the Time – Do NOT buy one of those pre-packaged candy boxes at the grocery store. It tells her she was probably just an afterthought, or you just weren’t willing to make the time to do something better. DO go to a specialty store and hand pick all her favorite chocolates. Do NOT send the “Valentine’s Day Special” from 1-800 flowers. It tells her you have no imagination when it comes to your relationship. DO go to your local florist and have them create a special bouquet of her favorite flowers.

Pay Attention – Do NOT buy her gold if you know she likes silver – even if you really like that gold necklace and it’s on sale. It will make her feel as if you’re not connected because you don’t understand what she likes and doesn’t like. It will also make her uncomfortable because you spent money on something she doesn’t want to wear. DO buy her the silver bracelet that matches her favorite silver necklace. She’ll wear it all the time and think of you every time.

Quality and Sincerity – Do NOT get a card from the drugstore featuring Willy the Walrus declaring “I like you this much!” (unless you’re absolutely certain she adores Willy the Walrus). It sends the message that you’re not serious or sincere about your relationship. DO get a beautiful, artistic blank card from a specialty card shop, open your heart and compose your own message.

These are tips from the woman herself: Danni.